Teen Style London approached us with the need for a colourful and expressive brand identity that captures the energy of youth culture. They wanted a look that feels modern, positive and instantly appealing to teens, with visuals that encourage creativity and self expression. The identity needed to be strong enough to build brand loyalty while staying flexible for different collections and seasonal styles.
They also required branding that can be used across product packaging, social media content, lookbooks and promotional visuals. The system had to support a wide variety of campaigns without losing consistency or recognisability. The goal was to create a fun, stylish and memorable identity that connects naturally with their audience.
We delivered a vibrant and uplifting brand identity that reflects the personality and creative spirit of Teen Style London. The design uses playful colour palettes, modern typography and energetic graphic elements to create an engaging and youthful atmosphere. The visual direction supports both everyday product lines and special campaign launches.
The final identity system works seamlessly across packaging, promotional materials and digital assets, giving the brand a cohesive presence across all touchpoints. It provides Teen Style London with a strong visual foundation that supports ongoing growth, customer engagement and product expansion. The result is a lively and memorable identity that resonates with the next generation of style conscious shoppers.
To support long term brand development and creative flexibility, we delivered a set of premium branding features:
Youth Focused Visual Identity System A colourful and expressive design approach that captures the energy of teen culture.
Packaging Ready Artwork Brand graphics prepared for products, labels and retail displays.
Social Media and Campaign Toolkit Branded templates and visuals tailored for online engagement and promotional activities.
Flexible Identity Framework A scalable structure designed to adapt to new product lines and seasonal collections.
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(2016-25©)
