SOCIAL MEDIA OPTIMISATION
The successful marketing of your online business requires a dynamic approach spanning numerous media, applications and devices. Social Media Optimisation (SMO) should be the latest tool in your marketing armoury, exploiting the multi-million strong customer bases of social media websites to convert them into customers, spread excitement and anticipation about product launches and help your brand to blossom.
Platforms such as Twitter, Facebook, Pinterest, Google +, MySpace and YouTube, to name just a few, are used by millions of people every day, they have become something of an obsession in recent years, and they offer an excellent marketing opportunity because of their size and structure.
Our versatile coordinated campaigns take advantage of all the features of social networking to promote your business to the widest possible audience. The very nature of social networking sites is that they encourage viral contact – the passing on of fun, exiting, entertaining or important information to others – so a single entry can circle the globe with millions of viewers if you get the message right. Developing a corporate identity in this way is inexpensive, far-reaching and proves that your business understands both its market and the platform trend of the day.
This form of marketing is truly democratic, open to all businesses no matter their size because you don’t need a huge publicity budget to generate a buzz in this environment. SMO allows you to engage with potential customers in a totally different way. It enables you to open a dialog with them and to pinpoint your target audience by promoting to or creating Groups within your chosen platform populated by those that are specifically interested in what you have to offer. It is incredibly responsive as new offers, services or products can be promoted instantly. It also has longevity as advertising lasts only as long as you pay for it and today’s PR is tomorrow’s fish and chip packaging but good SMO can domino on for some time.
Whether we are talking about forums or video sharing sites, LinkedIn or MySpace, Bond Media’s years of experience in the SMO field means that we know precisely who to target and how to convert their audiences into publicity machines to promote your business. Provide us with content or instruct our copywriters to create a continuous stream of information, comment and news that will keep your social media audience enthralled and have them coming back to your website time and time again.
We have fully embraced this new medium and can create SMO packages tailored to the specific needs of your business whatever its size, sector or budget so that you gain the maximum results for your online promotion.
Bond Media has an unmatched appreciation for the contemporary web landscape, therefore not only are we able to create the perfect SMO solution for your business, but we offer numerous complimentary services for your online business including; SEO copywriting, search engine optimisation, design and development, and so much more.