Bounce Rate Explained

What's a
bounce rate?

It's a percentage worked out taking the number of visitors who only look at one page and then leave your site immediately and dividing it by all the visitors to that page

Google says google bounce rate tips google bounce rate tips
Bounce rate reductions

How does this happen?

1 clicking external links They clicked a link from another site
2 broswer back button They used the browser back button
3 closing open window They shut down the browser
4 typing in a new url Typing a new URL
5 session timeout The browsing session timed out

Average Industry Bounce rates

retail bounce rate retail bounce rate
Average bounce rate 40 PERCENT

A well optimised site will keep more than half the visitors, especially if there are other similar items available

landing page bounce rate landing page bounce rate
Average bounce rate 80 PERCENT

People are busy and if the balance of text, images and calls to action aren’t right they’ll go elsewhere

service bounce rate service bounce rate
Average bounce rate 20 PERCENT

It’s a slam dunk – the visitor wants something you provide it

content bounce rate content bounce rate
Average bounce rate 50 PERCENT

High bounce rates can be the result of people searching for phrases but the context on the page is not what they expected

leads bounce rate leads bounce rate
Average bounce rate 40 PERCENT

As long as the service is what the visitor wants bounce rates should never be extremely high

Improve your bounce rate by

Placing a search bar in a prominent position
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Improve your bounce rate by

Making pages load faster
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Improve your bounce rate by

Opening external links in a new window
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Improve your bounce rate by

Have a clear navigation menu and site structure
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Improve your bounce rate by

Having relevant content
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Let us help you optimise your website!