The Periscope Live-Streaming App Explained

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The Periscope App – Quick Guide For What You Need To Know About Live-Streaming

Ever had that feeling when you’ve just created a new recipe for crispy duck salad and you simply MUST share it immediately with all your luvvie friends? Or perhaps you want to show us your tan whilst lying on the beach in the Med. You don’t want to share in 30 seconds via Instagram or Twitter. You want to share it now, and at this precise moment. Up until now that was a no-go because Instagram and Twitter aren’t instant or ‘real-time’ enough for you. Don’t worry, there’s an app for that. Ladies and gentlemen, let me introduce you to Periscope on your smartphone.
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A relatively new app, Periscope was purchased by Twitter in March 2015, and my belief is that it’s destined for big things if all the media coverage it’s getting is anything to go by.

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A downloadable app, Periscope is available on both Android and IOS. Once installed, users can follow live-streamers from around the world, and at the time of writing this, titles included, ‘Milking the cows, checking on the piglets…’, and ‘The view from Tower Bridge #London at Lunchtime’.

As you can tell, the list is very random but if anyone you follow on Twitter also has the Periscope app, then you will be informed and hopefully have more in common with like-minded people.

If following others isn’t your thing, then the Periscope app makes it really easy for you to begin a live broadcast. All you do is pick a catchy title and add the obligatory hash tag and emoji icons in the hope your live-stream will stand out from other Periscopers.

Once you’re live, anyone can tune into your broadcast and leave comments and ask questions. These appear on the bottom of your screen. Viewers can also send you hearts, which are the equivalent of Facebook Likes, by tapping on the bottom right of their smartphone. The first time I broadcast I was truly amazed by the speed and questions that people were firing at me. I had followers from all over the world, such as Spain, Mexico and Turkey. For me, this takes online interaction to the next level.

After finishing a stream, Periscope allows you to save the video to your phone’s camera roll, and anyone who follows you can replay it back 24 hours after the live stream.

As I did at first, you may question the purpose of live-streaming from your smartphone. However, businesses have already begun to seize the potential opportunities to engage with their customers using the app.

Simon Bradbury, an estate agent from Cambridgeshire, is using the Periscope app to stream open house events. Mr Bradbury claims the first time he used the streaming app only 5 people visited the property in person, but he had 54 viewers online asking him questions such as where the nearest schools and railway stations were.

On the whole, with celebrities such as Ellen DeGeneres embracing the live-streaming app by allowing us to see what goes on behind the scenes of her TV show, I believe the popularity of the Periscope app will grow enormously in the next few months.

Recognising Periscopes success, Facebook released its own version called, Live. The main difference being that Facebook is currently only allowing celebrities to interact with their fans via the Live video service. I’m positive this will soon open up to everyone, but for now you’ll have to do with the likes of, Dwayne The Rock Johnson and Serena Williams telling us what they’re having for lunch.

As the saying goes, “…Imitation is the greatest form of flattery”, therefore for Facebook to release a live-streaming service so soon, says a lot about Periscope and the success it’s having.

So what are you waiting for!? Grab your smartphone, fire up Periscope and show everyone how to make that delightful Chicken Roast Salad with seasoning, dijon and lemon zest dressing. But remember, no finger licking. Everyone’s watching.

Peter Petrou

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