E retail has literally quadrupled over the past few years. Its' astounding growth has given stupendous rise to the need for excellent ecommerce website design, which enables the business owners to communicate and sell effectively to its customers.

According to consumer surveys, users said they can find the best values and deals online. Such reports also mention with concrete data, that users prefer buying in an e store than purchasing in a physical shop. From the perspective of the business owner, it is less expensive and more profitable to run an e store. The overhead costs are almost negligible. Most importantly, an ecommerce website such as eBay shops, gives you an unparalleled advantage over a physical shop. You can gain international exposure and reach out to a global audience. Even if you are a locally based business, user can just log-in and make purchases from home.

Most importantly, every business, whether offline or online is looking for success and a decent ROI. A poor ecommerce website design will result in a loss of sales, new visitors and ROI. Hence, you have to ensure that your customers have a pleasant shopping experience.

Bond Media team suggests certain 'must-have's' imperative for the success of your online venture.

A. Intelligent Shopping Cart System
A virtual shopping cart is an essential element of any online store. Visitors with a single-click are able to add the desired items for purchase to the cart. An intelligent shopping cart must be able to store the items added to the cart, while the customer is browsing other products on the site. Incase, the customer logs-off the website to scour for better deals, the shopping cart should be able to remember the items store, incase he/she returns again. This feature is a great way to encourage repeat visitors.

B. Seamless Lay-out & Navigation
An effective lay out and navigation provides a solid foundation for the success of an ecommerce website. When a page is clear and clutter-free, the users are able to find information easily. To achieve the above, focus on the following tips. You may also discuss these with your design consultant. - The middle left-area and the central area are the most visible. Position your important tabs and featured products here.
- Describe the product in crisp, concise words
- The shopping cart must be clearly visible.
- Get the visitor anywhere within your site in 1 or 2 click
- Provide and order form button with every product
- Check in & check out Points

Most importantly, the website must be well-organized.

C. Product Display
Usually, ecommerce websites have to deal multiple product display issues. This increases the complexity of websites. A seasoned designer would employ personalization technologies to determine the selection of products to offer to a visitor. There are a number of websites using this particular technology, like, Amazon.com. Popular websites use statistics and past orders to guess what a visitor might want and display offers intuitively to its visitor or customer. It even helps to suggest best-seller products in a particular category to its new users. This feature aids the user to buy something he/she likes in minimal time.

Customer Interactivity
Ecommerce web design that offers this feature is usually most frequented by visitors. This can be incorporated by allowing your customers/users to save their wish list, while browsing other products on the website. Provide product related stories, reviews etc. You may even launch a website related forum or discussion board to enhance your brand popularity. For example, a website selling baby gifts, may also have a forum for women to discuss and share opinions on child care and parenting. An excellent way to also boost sales.

Search Engine Optimised Estore

Search engine optimisation is an effective way to gain visibility, drive traffic, and boost sales. It would be a better decision to hire a company which provides web design services along with Online Marketing Services, such as search engine optimisation. You may ask the web design company to prepare customised plan for your project. There are a couple of other things to remember. Please see below:

1. Security Authentication
2. Company Information & Profile
3. Testimonials
4. Company News or Press Release (if any)
5. Integrated with various Payment Modules (reliable & secure mode of online payment)
6. Privacy Policy
7. Delivery Methods (clearly explained)

An ideal ecommerce website design should be easy to use and manage, for both owner and users. Right from selecting a product, adding it to shopping cart, setting up account, making payments, choosing delivery options to checking out, the entire process must be seamless. If there are any failures in the functionality of the website or any of the given features are lacking, the customer would quit your website mid-way and opt for another ecommerce website with efficient shopping system. So, it is a better idea to employ the skill and experience of an experienced and professional web design agency like Bond Media. Our team gives your ideas a powerful platform it needs to reach out to the world so get in touch with us today.

You may also be interested in looking into our Ecommerce Website Design, Flash Design, Web Based Applications, Branding Design, Print Design, Packaging Design & Illustration Services.

We design stunning, commercially focused websites that improve your customers’ shopping experience. Our skilled web designers are specialists in creating ecommerce sites that are user friendly. Above all we are passionate about providing a bespoke service.

Our disciplined design process, combined with the flexibility of e-commerce platforms allows us to create sites that will make your customers’ journeys engaging and rewarding, ultimately making your customers feel comfortable to make that purchase. We also understand the importance of learning your brand, your business model and your target audience which in turn allows us to deliver the perfect e-commerce solution for you.


Overview


Further Details

Orders – Depending on your process of managing an order, you will have the facility to create a number of order statuses. For example Pending, Delivered, Waiting on Stock etc. These can be changed to suit you and tagged to each order. Changing the status of an order will generate an e-mail informing the customer of the order status. The customer will also have the facility to log into their account and view this information. This enables you to manage orders into groups and also keeps the customer informed.

Shipping Rates –The shipping rates can be updated by you. As time goes by you will find that courier companies will reduce their rates the more business you provide to them. Giving you the flexibility to define the shipping rates allows you to change them with ease. We have modules that work with a number of major courier companies and that calculate the delivery charge based on the shipping post codes or weight. We can also integrate Royal Mail First Class Post and Special Delivery which are based on the total weight of the consignment.

Departments – This is where all the departments, sub departments and products are defined. For each product the database entries will be as follows:

Customers – This will be the main area where your customers and orders will be listed. You will be able to sort orders based on the order status you define and search by order number, should you need to check the details of an order. You can also list customers alphabetically or search for a customer.

Each order will contain:

Billing Details (Must be the address at which the credit card is registered) Shipping Address Products Ordered Customer Info Comments Status Documents for Print Reports – Will list various reports we set up. For example:

Monthly Sales and Tax – You will be able to see the sales you have generated month by month.

Newsletter For further information or to arrange a demo please call 020 8447 8720
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