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Search engine optimisation / PPC Management

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Natural Search Listings

Achieving a high ranking in natural search results isn't a matter of luck - it's more of an art.

Natural search optimisation is the technique of modifying your site’s code, content and architecture so that they are easier for both search engines and human users to read. With the right changes, this ongoing process can dramatically increase your site’s ranking in the natural results of spider-based search engines such as Yahoo! and Google.

Bond Media is proud to offer our expertise in natural search optimisation as part of our full breadth of search marketing capabilities.

What We Do

  • Site Design Consultation – We work with you to determine initial goals and conduct a technical review of your site’s architecture, content and layout
  • Competitor Analysis – We gather intelligence on your marketplace and search-specific competition and conduct competitive benchmarking
  • Keyword Research – We review and rank your existing terms by popularity, competition, and density and generate targeted keyword suggestions
  • Content Optimisation – We assist with the creation of meta tags, make copywriting and content recommendations and perform URL optimisation
  • Linking – We create and foster partnerships with strategic link providers and manage and update directory submissions of your site
  • SEO Reporting – We deliver monthly and quarterly search engine placement and traffic reports, making enhancements based on your specifications

How You Can Benefit

  • Higher Ranking and Easier Detection - Our changes to your site’s individual pages and overall structure will make it easier for search algorithms to gauge your site’s relevancy and for search spiders to navigate and index your site. This adds up to more prominent placement among natural search results
  • More of the Right Traffic - Higher ranking and better visibility mean more of the right customers will be viewing and clicking on your site. When combined with a paid campaign, this additional traffic can help minimise market fluctuations and spread long term campaign costs more evenly
  • Better Brand Equity - Our optimisation changes help you establish stronger brand ties in the minds of users, who tend to equate high results in natural search listings with relevancy and credibility. Your appearance on the first page of search results also ensures this prime real estate is not available to competitors

For more information please call 0870 850 6007

Paid Search Marketing

Succeeding in the increasingly-competitive world of paid search marketing takes more than writing catchy ads or owning the top position on Google and Overture.

Success is derived from a holistic approach that views each campaign as a single, interconnected entity, leveraging thousands of complex variables in order to produce optimal results.

Bond Media combines our proprietary campaign development methodology with more than 5 years of experience planning and executing search campaigns in order to design and execute successful paid search marketing campaigns for our clients.

What We Do

Creative Development - We create highly targeted messages that speak to your target audiences, reinforce your brand and elicit high user response rates

Keyword Discovery - We help you find the keywords that your customers are using to find your products and services online, as well as suggest ideas for terms still untapped by competitors

Landing Page Development - We consult on the design of the pages you deliver users to, ensuring that they each deliver on the promise set forth in your ads and provide a clear path to conversion for the user

Bid Management - We work with you from the outset to establish a goals-based bidding strategy, ensuring that your campaign meets and exceeds your ROI expectations

Reporting & Analysis - We provide detailed reports and thorough analysis during each phase of your campaign and make proactive recommendations for improvemen

How You Can Benefit

Easier Campaign Management - You'll be working with a dedicated partner focused exclusively on your paid search campaign who is able to leverage the built-in efficiencies and unique insights gained from more than 5 years in the business

Improved ROI - Bond Media's comprehensive tracking solutions not only help you save on campaign costs, they produce specific, actionable learning points that can be applied to future campaigns

Better Visibility - Our reports don't just deliver you piles of data - they provide deeper insight into the performance of your campaign, both short and long-term, ensuring you can build on your successes and alter any underperforming sections of the campaign.

For more information please call 0870 850 6007