Although every individual has a specific requirement, here are some basic guidelines to while creating a Print Design Campaign help you get started.
A. Text
KISS. Keep it short & simple. Provide sharp heading and sub-heading, to organize information and so that the reader may easily skim through the information, as well.
B. Colour
Our advice stick to a maximum of three colours. Business cards, letterheads, and company brochures convey a company's values and hence should be professional and sophisticated. So, stick to two colours. For other promotional items, artwork, graphic design; you may employ multiple colour schemes but wisely. You may also choose contrasting colours, to grab the attention of the reader. Basically, avoid stimulation - stick to basics!
C. Lay Out
Clear and clutter-free lay out is an essential element of a Print design. Ensure that Information and graphics are assembled harmoniously on the page. You may also use contrasts in the design by changing the sizes, shapes, position, weights and colours.
D. Audience
Any type of advert including Print Design is ultimately intended for its audience. So, if you are a small/medium enterprise or large business, employ corporate styled fonts, sharp colours and images that target the particular demographic. For younger audiences, you may use bold colours and stylish fonts to generate the desired effect and impact.
and Finally...
Contact Information must be placed on top corner of the page and bottom footer. For letterheads and business cards, this may vary.
Provide effective Call to Action, to persuade your audience to get in touch with you, for good reason!
Bond Media is an experienced Print Design Agency which developes creative and unique promotions. Our portfolio includes Web Design, Graphic Design, Branding Design and identity development, Photography Illustration, Artwork and proofing and Print buying and management. You may also explore the Printed material, which includes-- letterheads, business cards & other stationery, Brochures and price lists, Leaflets and promotional material, Display and exhibition graphics, promotional items such as mouse mats and plastic business card.
Bond Media also provides Online Marketing, Web Based Applications, Flash Design, Packaging Design, Illustration & Branding Design Services.
Click here to get in touch with us.
